5 Reasons to use Twitter as a Marketing Tool!

There are many reasons to use it as a marketing vehicle and above all as a form of personal branding. One of its main advantages is the speed with which propagates the content, another is ultimately the diversity of formats that can be shared, from videos, photos, text links to certain sites that are most obvious. Twitter has proven that its functionality is limited only by the creativity of the users.

Here are 5 areas where the network has proven effective in terms of advertising and marketing:

2. Customer Service
The main worry of advertising agencies and advertisers when it comes to social networks is that customers complain in public. Last week we talked in this column about the case and I received several emails that tell horror stories about customers, advertisers and agencies, what is forgotten is that a complaint served quickly is a powerful vehicle for our brand, it is essential to accept that a dissatisfied customer complains with who listens and the means in their power. Dell (twitter.com/delloutlet) has done a great job of addressing complaints directly to Twitter, so in addition to its corporate twitter account has a staff of people dedicated to the subject with their own accounts (http:// twitter.com / RichardatDELL).

5. Build goodwill
“Speaking means people,” says the popular saying. The same is true with customers on Twitter, you can talk frankly with them and always not going to like what they tell you, but you’re always going to serve.

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