Why we need sustainable tourism

However, tourism is and will always be one of the most profitable industries in the world, it generates one out of every eleven jobs and it is the largest export category in many developing countries. But the positive impacts of tourism far exceed the economical aspect. It is responsible for preserving cultural values, diversity and heritage. Tourism does that by reviving traditional activities and customs, empowering communities and nurturing pride within them, promoting cultural diversity and raising awareness of the value of heritage.

And not only that, tourism can also be a very important tool for peace. It breaks down barriers and builds bridges between visitors and hosts and provides opportunities for cross-cultural encounters.

Opportunity

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